DIGI
- Client
- DIGI
- Role
- Digital and multimedia designer
- Year
- 2018 – 2019
- Sector
- Telecommunications
- Type
- In-house, full-time
- Date
- November 2018 – December 2019
- Team
- Small design team with a high production workload
- Scope
- Customer app, film and TV campaigns, social media, email marketing, web, banners and print
- Stack
- Figma, Sketch, Adobe Suite, HTML5, CSS3, Bootstrap, JavaScript, Google Web Designer
Design and production of campaigns, digital content and apps
The challenge
DIGI, one of Spain’s leading telecom operators, needed to produce a very high volume of digital and print pieces for many channels at once, on tight deadlines and with a small design team, without losing brand consistency.
What I did
- Customer app. I designed iOS and Android interfaces in Figma and Sketch, built for customers to check and manage their services.
- Film and TV campaigns. I handled production end to end: from my own photography to layout, final artwork and sending to print.
- Multichannel content. I designed pieces for social media, email marketing, web and banners, adapting each format to its channel while keeping the brand consistent.
- Frontend. I built interactive pieces and animated banners with HTML5, CSS3, Bootstrap, JavaScript and Google Web Designer.
Outcome
- One brand, consistent across TV, film, social media, email, web, app and print.
- The full cycle of each piece, from idea to final file, handled in-house and on tight deadlines.